Bank Of America: A marketing remake
Following the economic collapse of 2008 many of the world’s people no longer trusted the banks that they had been doing business with for many years. It was no wonder considering the amount of fear...
View ArticleKeeping Things Running Smoothly
In order to run an effective business most people think of the basics of meeting customers demands. They simply think that is they provide the products that customers want at a reasonable price then...
View ArticleApple and its Unique Identity
In today’s world, the best way for brands to stand out is to engage people differently. Most brands get recognized because they are more than just popular brands – they are icons. This little known...
View ArticleEven In Social Media, Content Is Still King
Once upon a time, Internet marketing could be boiled down to a single phrase, from which all strategies were determined: content is king. Providing the customer or user with information that was...
View ArticleMotivational Insights from Social Media
Using social networking sites is not enough. Some sites, such as YouTube, have analytics that can give you powerful insights – who’s watching your videos at this very moment, and how many viewers you...
View ArticleTips to Minimize Business Expenses
Businesses are being hurt by the fluctuating, unpredictable economy. The challenge is bigger to small businesses as they have fewer and limited resources compared to large corporations. This is why...
View ArticleThe Pitfalls of Going International
Then there’s the matter of cost. Shipping locally can get expensive, depending on what’s being sent. It gets ridiculous when one factors in geographical distances and exchange rates, not to mention...
View ArticleAnalyzing the Impact of Social Media
It’s an often touted line that “no man is an island”. In the age of social networking and the emerging norms of social media, this has proven truer than ever. Every man is different, yet the sentiments...
View ArticlePutting Things in Black and White
I’ve been sitting in front of my computer for the past few hours, thinking of what word, phrase and sentence to add to a business report I need to crunch for my partners. Modesty aside, being able to...
View Article5 Warning Signs your Business Lacks Social Visibility
A recent study by Forrester Research estimates that more than 50% of retail purchases in the US will be influenced by the web by 2016. And when it comes to swaying online consumer opinion, social media...
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